Sonoma Valley Olive Festival Loves Lodestar Olive Oil

OROVILLE, CALIF. – (March 15, 2005) – Among some of California’s finest producers of extra virgin olive oil, Lodestar Farms has claimed the prized title of People’s Choice for the “Liquid Gold” award from the Sonoma Valley Olive Festival for the second year in a row.

“This award is another testimony to our farm’s commitment to producing a quality California olive oil with a true California flavor,” said Jamie Johansson, owner and farmer for Lodestar Farms, “We would like to thank the people for their votes, two years in a row.”

Johansson says the flavor of Lodestar Olive Oil is what sets his products apart from other California olive oil producers. Lodestar Farms has aspired to create an extra virgin olive oil with a fruitier, buttery flavor, a traditional California flavor that has been produced in the Oroville region for more than 100 years.

"As a long time producer of California Olive Oil, Lodestar Farms has been a strong supporter of the Sonoma Valley Olive Festival since its inception. They have consistently produced a great product, farm their own olives, and have a great story behind their brand," said Wendy Peterson, executive Director of the Sonoma Valley Visitors Bureau.

Considering himself a “farmer first,” Johansson first started making California olive oil in 1993. The inspiration for his olive oil was the unique history of the Mission olives in Oroville. Today, 75 percent of the Mission olives are grown in Oroville, where the Lodestar olive orchards are located. There are more than 2,500 acres of olives in Butte County, and of those, 90 percent are Mission olives. Oroville is considered California’s only olive oil province, as it is the only region in the state with a history of consistently producing the same style of olive oil.

Lodestar Farms also produces a lemon olive oil, which is made by crushing fresh lemons from Santa Barbara with olives from Oroville. Once again, Johansson has looked to set his product apart from other California products.

“We are the only California Lemon Olive Oil that highlights two California farms. We crush our olives with fresh Meyer and Eureka lemons; we don’t use any infusions or artificial lemon flavoring. We work with a farm from the Santa Barbara area that grows lemons and we grow the olives, which controls our quality. The difference is in the taste of the product.”

Lodestar Farms is a 6-time medal winner at the Los Angeles county fair, winning Gold Medals for its Late Harvested Mission Olive Oil and for packaging and design. The California Olive Oil Council (COOC) certifies Lodestar Olive Oil as "Extra Virgin." The Seal of the COOC ensures consumers that the quality and taste of this olive oil meet International "Extra Virgin" standards.

Lodestar Farms product line includes:

Lodestar Traditional Late-Harvest Olive Oil: A provincial olive oil. Olives cultivated for Lodestar Traditional Late-Harvest are harvested and pressed later in the season to create an oil with a fruitier, more buttery flavor. Its taste is unique to California and signature to the region's Mission olives. Perfect for everyday cooking and for use as a finishing oil. Available in 250 ml. and 500 ml. bottles.

Lodestar Lemon Olive Oil: Lodestar Lemon Olive Oil is produced by pressing Lodestar’s Mission Olives with a blend of California-grown Eureka and Meyer Lemons from the Shore Family Farm in the hills above Santa Barbara. The Shore Family’s Farm is located in an area that is as well known for its lemons as Oroville is for Mission Olives. Lodestar Lemon Olive Oil is the only California Olive Oil that highlights two family farms. An excellent complement to fish, poultry and vegetable dishes. Available in 250 ml. bottles.

Suggested retail prices range from $9.99 - $16.99 for 250 ml. bottle of Traditional Late-Harvest blend. Lodestar Olive Oil is available in local retail outlets throughout Northern California and online at For more information on Lodestar Farms, visit or call 530-534-OLIV (6548).

For more information on the Sonoma Valley Olive Festival, visit